Goals
The journal outgrew its current website's user experience and interface and wanted to widen its audience reach.
- establishing a strong visual identity that reflects the journal's history, rigour, and aspirations
- building trust & authority through a consistent brand presentation
- improving engagement with website content through user experience and interface optimization
- building a welcoming and inclusive experience for all audiences
- empowering the internal team to take full ownership of their new website by making sure it's easy to maintain
What we did
- Strategic Discovery
- Digital strategy
- Information architecture
- Content Strategy
- User research
- Brand Strategy
- Brand guidelines development
- Branded collaterals creation
- Visual Identity & Logo design
- User Interface Design
- Usability testing
- Front-end web development
- Wordpress web development
- Third-party integrations
- Accessibility compliance & consulting
- CMS & website training
- Website maintenance
- Technical support
Project team
- Sasha Endoh,
- LOKI ,
- Melissa Jean Clark