The Philanthropist Journal

Goals

The journal outgrew its current website's user experience and interface and wanted to widen its audience reach.

  • establishing a strong visual identity that reflects the journal's history, rigour, and aspirations
  • building trust & authority through a consistent brand presentation
  • improving engagement with website content through user experience and interface optimization
  • building a welcoming and inclusive experience for all audiences
  • empowering the internal team to take full ownership of their new website by making sure it's easy to maintain

What we did

  • Strategic Discovery
  • Content Strategy
  • User research
  • Branding design
  • Web design
  • Usability testing
  • WordPress & front-end web development
  • Accessibility compliance & consulting

Project team

About

50+ years of content for and by the Canadian nonprofit sector

The Philanthropist Journal is for those interested and engaged in the charitable and nonprofit sector in Canada. Publishing articles written by and for the sector since 1972, the journal envisions a robust and thriving sector that drives social change and holds a central place in Canadian society.

NEW BRAND & SITE

Welcoming diverse audiences that make up the sector while establishing the journal’s relevance

The Philanthropist Journal is for those interested and engaged in the charitable and nonprofit sector in Canada. Publishing articles written by and for the sector since 1972, the journal envisions a robust and thriving sector that drives social change and holds a central place in Canadian society.

We’re thrilled to announce the launch of the new visual brand and website for The Philanthropist Journal.

Created in collaboration between Sasha Endoh, LOKI, and Melissa Jean Clark.