The Philanthropist Journal


The journal outgrew its current website's user experience and interface and wanted to widen its audience reach.

  • establishing a strong visual identity that reflects the journal's history, rigour, and aspirations
  • building trust & authority through a consistent brand presentation
  • improving engagement with website content through user experience and interface optimization
  • building a welcoming and inclusive experience for all audiences
  • empowering the internal team to take full ownership of their new website by making sure it's easy to maintain

What we did

  • Strategic Discovery
  • Digital strategy
  • Information architecture
  • Content Strategy
  • User research
  • Brand Strategy
  • Brand guidelines development
  • Branded collaterals creation
  • Visual Identity & Logo design
  • User Interface Design
  • Usability testing
  • Front-end web development
  • Wordpress web development
  • Third-party integrations
  • Accessibility compliance & consulting
  • CMS & website training
  • Website maintenance
  • Technical support

Project team


Welcoming diverse audiences that make up the sector while establishing the journal’s relevance

We’re thrilled to announce the launch of the new visual brand and website for The Philanthropist Journal. Created in collaboration between Sasha Endoh, LOKI, and Melissa Jean Clark.