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    The Philanthropist Journal

    Transforming a visual brand and online experience through user-centered design

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Three screenshots of The Philanthropist Journal's redesigned website pages

Goals

The journal outgrew its current website's user experience and interface and wanted to widen its audience reach.

  • establishing a strong visual identity that reflects the journal's history, rigour, and aspirations
  • building trust & authority through a consistent brand presentation
  • improving engagement with website content through user experience and interface optimization
  • building a welcoming and inclusive experience for all audiences
  • empowering the internal team to take full ownership of their new website by making sure it's easy to maintain

What we did

  • Strategic Discovery
  • Content Strategy
  • User research
  • Branding design
  • Web design
  • Usability testing
  • WordPress & front-end web development
  • Accessibility compliance & consulting

Project team

News & analysis

50+ years of content for and by the Canadian nonprofit sector

The Philanthropist Journal is for those interested and engaged in the charitable and nonprofit sector in Canada. Publishing articles written by and for the sector since 1972, the journal envisions a robust and thriving sector that drives social change and holds a central place in Canadian society.

Through 50 years of existence, the journal evolved from an academic, legal print publication to an online journal publishing articles for the nonprofit sector at large. Their first website allowed them to build a wider audience but didn’t match the rigour of their work.

New Brand & Site

Welcoming diverse audiences that make up the sector while establishing the journal’s relevance

We’re thrilled to announce the launch of the new visual brand and website for The Philanthropist Journal.

Through careful consultation with the journal’s staff, board, and intended audience we were able to chart a clear path forward for their brand strategy, visual brand, and website redesign process. The new brand is vibrant and modern, just like the journal’s intended audience. The journal’s new website leverages easy editorial processes by using WordPress as its content management system. It implements the new visual brand while balancing traditional editorial elements, presenting the expected with unique touches throughout.

Collage of The Philanthropist Journal's logo variations and brand colours
Collage of screenshots from the journal's website including the homepage, search page, single article, and mobile views

An important component of our website and brand redesign was Endoh Collaborative's stakeholder engagement approach. This included interviewing key stakeholders, users and potential users along with user testing along the way. We were able to make informed decisions because we had the data we needed about what users (and potential users) needed and wanted from our site.

It was always clear how each step connected to the next and easy for us to understand what was required at each stage. We're so glad that this is not the end of our work together. The new site is beautiful, functional, engaging and we appreciate all the work and care that made it possible.

Jillian Witt
Community engagement lead
The Philanthropist Journal

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