Our Expertise

Elegant and inclusive digital experiences

Our speciality is creating custom WordPress websites and visual brands that are engaging, impactful, and accessible.


  • Discovery
  • Information architecture & UX
  • Content strategy
  • User research
  • Needs Assessments & planning
  • Digital strategy
  • Performance, accessibility, and usability site audits

Web Design & Development

  • Responsive UI design
  • UX design
  • Usability testing
  • Front-end web development
  • WordPress & back-end development
  • Third-party integrations
  • Accessibility compliance & consulting

Branding Design

  • Brand Strategy
  • Visual Identity & Logo design
  • Brand guidelines development
  • Branded collaterals creation

Strategic discovery

Know that your website is due for a redesign but don’t have a clear plan?

Our strategic discovery work will help to uncover unknowns, align your team and stakeholders around shared goals, and chart an effective plan forward.


Learn more about our strategic discovery approach

Our values

Integrity, equity, and empathy built into every decision

We’re a feminist digital agency that believes in using the power of technology to create equity and justice. We also believe in the collective power of the few to make positive change and use our powers strategically to uplift and amplify the voices and initiatives of those fighting the good fight while increasing their impact online and off.

  • Be a force for good
  • People at the core of all we do
  • Strive for excellence with humility
  • Let data guide our work
  • Courage, transparency, collaboration, and an open mind – always
  • Working smart so we can fight like hell
  • Give back often

Sasha in a crowd at International Womens March in Montreal

Three women developers smiling

Group of people working on computers

Our team

Your digital allies

Our collaborative is comprised of a network of talented and experienced web and design professionals, freelancers, and small studios. Our founder and principal, Sasha Endoh, leads all of our projects. The exact members of your project’s team are chosen based on your unique project needs and goals. You get the right mix of skillsets to make your project a success.

Frequent collaborators

Our most frequent collaborators are a small, close-knit team of folks who thoroughly enjoy working together and look for opportunities to do so as often as possible.

Sasha, non-binary human wearing glasses and red lipstick Sasha Endohthey/themFounder and principal
Melissa, a smiling woman wearing glasses and a black tee Melissa Jean Clark she/herWordPress & front-end developer
Kevin, smiling man wearing glasses Kevin Lo he/himCreative Director at LOKI
Hema, a smiling woman with short wavy hair Hema Ramsinghshe/herProject manager
Dara, smiling woman with long hair wearing glasses Dara Skolnick she/herWordPress & front-end developer

Hi there,

I’m Sasha Endoh, the founder and principal of Endoh Collaborative. Our collaborative has evolved naturally over the years as I fostered relationships with fellow web and design professionals who are knowledgeable, work with integrity, and are an absolute pleasure to work with. I believe in working closely together to put our best strategic, technical, and creative thinking toward worthy causes. I also believe in working closely with each of our clients, taking a deep interest in what you do so we can uncover the most meaningful strategies to help you make a greater impact.

My professional experience in both design and development, combined with a commitment to clear, transparent, and timely communication allow me to lead complex projects with confidence. As a lover of science and a one-time science researcher (undergrad), I bring my love of data, methodology, and systems to the art of web design. Thinking strategically through content organization, information architecture, user flows, and design templates in combination with chasing creative sparks is my happy place.

When we work together, you can expect to have my personal attention throughout our engagement and gain a trusted partner for your team and your cause. I look forward to hearing from you.

Work with us

Sasha Endoh
Founder + Principal

I’m so in love with the site, Sasha! It does everything we wanted it to do and it does it beautifully, seamlessly, and with panache! You’ve listened to everything we said during this process and really built the Quebec Writers’ Federation a site that reflects our values, our style, and our community. Thank you so much!

Lori Schubert
Quebec Writers' Federation