Goals
After years of active content creation, the AFS website was ready to give its audiences an easier way to find information on their website along with a visual brand that clearly represented its membership.
- updating the visual identity to reflect the vibrancy and passion of both the organization and its membership while maintaining a connection to its past
- optimizing content organization for easier website navigation
- improving content presentation for higher audience engagement
- building an accessible and inclusive experience for all website visitors
What we did
- Strategic Discovery
- Information architecture
- Content Strategy
- Branding design
- Brand Strategy
- Brand guidelines development
- Visual Identity & Logo design
- Web design
- User Interface Design
- Front-end web development
- Wordpress web development
- Third-party integrations
- Accessibility compliance & consulting
- CMS & website training
Project team
- Sasha Endoh,
- Melissa Jean Clark
