American Folklore Society – Endoh Collaborative

Site launch
American Folklore Society

Streamlining content organization and modernizing visual brand for engagement with a broader audience

The American Folklore Society is a membership organization dedicated to supporting the individuals and organizations engaged in the study and advancement of folklore and expressive cultural traditions throughout the world. AFS serves its members and the general public by providing programming, publications, policies, and resources examining and affirming the diversity of human creativity across time, heritages, and places. Visit website

Goals

After years of active content creation, the AFS website was ready to give its audiences an easier way to find information on their website along with a visual brand that clearly represented its membership.

updating the visual identity to reflect the vibrancy and passion of both the organization and its membership while maintaining a connection to its past
optimizing content organization for easier website navigation
improving content presentation for higher audience engagement
building an accessible and inclusive experience for all website visitors

Results

Strategic Discovery
Information architecture
Content Strategy
Branding design
Brand Strategy
Brand guidelines development
Visual Identity & Logo design
Web design
User Interface Design
Front-end web development
Wordpress web development
Third-party integrations
Accessibility compliance & consulting
CMS & website training

Project team

Sasha Endoh,
Melissa Jean Clark

NEW SITE

Ready for the public to explore

We’re excited to announce the launch of the new visual brand and website for the American Folklore Society. Created in collaboration between Sasha Endoh and Melissa Jean Clark.

We acknowledge that Endoh Collaborative is headquartered in Tiohtiá:ke/Montreal, the unceded Indigenous territory of the Kanien’kehá:ka Nation, with collaborators throughout Turtle Island. We are grateful to be able to live and work on these lands.