Flexible storytelling and modern WordPress development
We used industry best practices to extend the base theme into a fully customized website with necessary adjustment made where needed to ensure that it is responsive and a pleasure to use on a wide range of devices.
We also developed a custom drag & drop system using Advanced Custom Fields. This system is much easier to use than traditional page builder plugins and focuses on content rather than design or layout.
Training & Launch
Ensuring complete confidence after site launch
With the final website fully tested to ensure the site performs consistently well across a wide range of representative devices and browsers, we conducted a CMS training session for current site authors.
While Poetry in America is a tech-savvy video production team their familiarity and comfort level using WordPress varied. Along with devising a simplified page-builder system we also placed a lot of focus on optimizing the overall usability throughout their website’s admin back-end. We were pleased to see the team adding and revising the content on their new website following just a 30-minute tutorial, performed remotely with help of screenshare over a conference call.
Finally, we assisted in the hosting provider selection and launched Poetry in America’s new website on their new hosting account while setting up email accounts and integrations with existing technology.