Using WordPress for good

by Sasha Endoh@sashaendohsashaendoh.com

This client just doesn't feel right

Ok, I guess I'll be happy and fulfilled but probably broke for the rest of my life

Specializing feels like saying "yes" to a small group of clients while saying "no" to a much larger groups of clients

Specializing pays off

• finally charge what you're worth
• higher quality work and while not feeling frustrated and burnt out
• happy clients are much more likely to make referrals
• there's no specialization police

Learn & add projects to your portfolio

• partner with folks who already specialize (bonus: referrals)
• pro bono work
• find watering holes and build relationships

Well, we’re a nonprofit, so we don’t have a budget

Well, we’re a nonprofit, so we don’t have a budget

Well, we’re a small business, so we don’t have a budget

Familiar questions

• Who’ll be maintaining and updating the website and how technically savvy are they?
• What’s the #1 action you want folks to take on your website?
• Who makes the final decisions?

Opportunity for non-devs

Theme customization

Keep it simple in the admin

Page-builders... uuugh

Advanced Custom Fields (Pro)

advancedcustomfields.com

Pods

pods.io

Newletters and email marketing

71% of nonprofits globally send out email updates to subscribers/donors

Source: 2017 Global NGO Online Technology Report conducted by Nonprofit Tech for Good

MailChimp for WordPress

wordpress.org/plugins/mailchimp-for-wp/

Easy Forms for MailChimp

wordpress.org/plugins/yikes-inc-easy-mailchimp-extender/

Taffic analysis & visitor data

All in One SEO Pack

wordpress.org/plugins/all-in-one-seo-pack/

Social media share

92% of nonprofits use Facebook
72% use Twitter

Source: 2017 Global NGO Online Technology Report conducted by Nonprofit Tech for Good

Simple share urls

• Facebook: http://www.facebook.com/sharer/sharer.php?u=YOUR-PERMALINK
• Twitter: http://twitter.com/intent/tweet?text=YOUR%20MESSAGE%20YOUR-PERMALINK
• LinkedIn: http://www.linkedin.com/shareArticle?mini=true&url=YOUR-PERMALINK

Social Media Share Buttons and Social Icons

wordpress.org/plugins/ultimate-social-media-icons/

Share Buttons by AddThis

wordpress.org/plugins/addthis/

Give features overview

• basic plugin is free and comes with PayPal integration
• additional extentions: Recurring Donations, MailChimp, Google Analytics Donation Tracking, Stripe Gateway, Zapier
• special feature: built-in reporting module

Charitable features overview

• basic plugin is free and comes with PayPal integration
• additional extentions: Recurring Donations, MailChimp, Google Analytics Donation Tracking, Stripe Gateway
• special feature: Ambassadors extention for peer-to-peer campaigns

Fundraising with WPMU Dev features overview

• comes with your membership
• PayPal payments, Recurring Donations, Thank you messages, multisite compatible
• membership features: a library of plugins and themes, backups, and tutorials

WooCommerce features overview

• basic plugin is free and comes with PayPal integration
• made by Automattic
• additional extentions: Recurring Payments with Subscriptions, MailChimp, Name Your Price

Advantages of CRMs

• separate communication from email box
• database of donors
• visualization of fundraising trends
• target specific segments (repeat donors, first-time donors, lapsed donors)

WooCommerce Customer Relationship Manager

codecanyon.net/item/woocommerce-customer-relationship-manager/5712695

Technical considerations for CRM integration

Technical considerations for CRM integration

Best Case Scenario

• copy-paste code integration
• iframe embeds

Technical considerations for CRM integration

If that isn't an option

• search for WordPress plugin
• thirdparty integration through Zapier

Technical considerations for CRM integration

Worse case scenario

• you'll have to work with APIs

A word about Access

And finally Accessibility

do_action

charity hackathon that uses WordPress to uplift local communities

do_action_mtl

charity hackathon that uses WordPress to uplift local communities