Women Talk Design


A new website to match their new branding while streamlining interactions for their audience and internal team.

  • modernizing the design that accurately represents its diverse community of speakers,
  • thoughtful content organization and categorization that demonstrates it’s knowledge of organizer needs
  • creating engagement features for event organizers
  • optimizing updating process for speakers
  • all while allowing for easy up-keep by the WTD team

What we did

  • Information architecture & UX
  • User research
  • Web design
  • Usability testing
  • WordPress & front-end web development

Project team

New site

User-driven online community

We’re thrilled to announce the launch of the new Women Talk Design website. Created as part of a general overhaul of the organization’s branding and aimed at improving usability across the site this project is a collaboration between Sasha Endoh, Automattic, and Allison Tarr.

Sasha was so great at communicating throughout the process, and I really appreciate how they took all of my concerns very seriously and talked me through each one of them.

I also really loved the multiple check-ins and the ability to provide feedback. I appreciated both that a lot of feedback was implemented, but when Sasha didn’t think it was the right decision, that they talked me through it and didn’t just say “yes” to everything I said if they didn’t think it was best for what we were doing.

Danielle Barnes
Women Talk Design