Quebec Writers’ Federation


After growing organically for 13 years, the QWF's website was in need of content organization overhaul and workflows optimization along with a major facelift.

  • simplifying interactions for all site visitors by improving content organization
  • streamlining the process of membership sign-up and renewal including payment as well as workshop and event sign-ups/payment
  • minimizing the amount of time internal staff has to spend on supporting the above actions

What we did

  • Digital strategy
  • Information architecture & UX
  • Content Strategy
  • Wireframing
  • User Interface Design
  • Usability testing
  • Front-end web development
  • WordPress & front-end web development
  • Third-party integrations
  • CMS & website training

Project team

New site

Space where community and internal team thrive

We’re thrilled to announce the launch of the new Quebec Writers’ Federation website. The new website offers QWF members the opportunity to take control of their membership and learning opportunities. It also offers a new calendar where the community is able to publicize events. Tested with users throughout the design process to ensure ease-of-use, the new site is also connected to SalesForce CRM engine thanks to our friends at una buro to offer QWF’s internal team a robust and intelligent way to free up their time for program planning.

Read the case study

I’m so in love with the site, Sasha! It does everything we wanted it to do and it does it beautifully, seamlessly, and with panache! You’ve listened to everything we said during this process and really built the Quebec Writers’ Federation a site that reflects our values, our style, and our community. Thank you so much!

Lori Schubert
Quebec Writers' Federation