• Case study

    Shield of Athena

    Championing the rights of immigrant women

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Shield of Athena


Shield of Athena needed a micro-site as well as a number of print materials to support their efforts in the area of women's rights in marriage.

  • a legal website that's friendly and visually appealing
  • areas of displaying long text content that are still easily scannable
  • design that extends existing brand and works in 10 languages (including RTL languages)
  • easy-to-use WordPress back-end for content updates
  • an easy "quit" button to protect visitors in hostile environments
  • print collaterals that are consistent with the website design

What we did

  • Web design
  • WordPress & front-end web development
  • Graphics & Print Design

Project team

  • Sasha Endoh

Web Design

Extending existing branding

We started by creating a website that provides thorough information on the topic of marital rights and related questions. The website is consistent with Shield of Athena branding by adapting their original logo to the site’s name and extending their corporate colour scheme. The branding is further extended through the website’s typography.

In order to soften the design, convey a non-threatening atmosphere, and create subtle points of visual interest we created a number of hand-drawn, doodle-like patterns. These textures are a reference to similar designs already in use on other Shield of Athena collaterals and serve to further connect the website with the rest of the organization’s brand.

Digital Strategy & Web Development

Easy to navigate legal content with built-in protection


We used collapsible accordions for longer texts to give the users a quick and efficient way to scan through the content.

While the majority of the website’s content is presented in French and English, an area with basic content has been created to offer the most pertinent information in 9 additional languages, namely Greek, Russian, Belarusian, Spanish, Arabic, Farsi, Bengali, Urdu, and Tamil. Appropriate design adjustments are in place for presenting right-to-left (RTL) language content.

One of the website’s unique features is an “easy-quit” button allowing a user to quickly leave the website, an important feature for providing information to those in a volatile or hostile environment.

Lastly, the website is completely responsive, which is to say that it’s optimized for viewing on mobile devices.

Website Companion Brochure Design

When digital isn’t the only answer

Athena’s Legal Info website is accompanied by a brochure which we designed to complement the website. Our use of speech bubbles, typography, colour, and hand-drawn patterns creates a strong connection between the two products.

Just as with the website, the pamphlet is available is a number of languages mostly targeting the Middle-Eastern and South-Asian communities, with appropriate design adjustments for right-to-left (RTL) languages.

The second brochure tied to this project is on the topic of forced marriage. We created this brochure specifically to provide women with a tool they can use if they believe that their family might be preparing to force them into marriage.

The brochure is to be a woman’s passport to freedom. Appropriate design elements and treatments were used to create a passport-like look and feel.

The brochure’s colours and typography are consistent with the Athena’s Legal Info website and pamphlet, keeping the brochure on brand.

In addition to being an expert at working with the WordPress platform, Sasha has also assisted us in the strategic planning and actual development of our projects. They are an attentive listener and have always taken into account our organization’s goals and needs as well as the needs of our audience. With their assistance, we have devised the optimal solution that’s both visually appealing, technologically savvy, and very attuned to our needs.

Melpa Kamateros
Shield of Athena