• Work

    Inclusive America

    Empowering data sharing and understanding for greater government diversity

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Three screenshots of the Inclusive America homepage

Goals

Inclusive America was ready to take the next step and ensure that the organization's work is taken seriously in order to be truly impactful.

  • expanding the base brand to an ecosystem of websites and graphics
  • leverage social media to increase reach and put pressure on government officials
  • establish trust through modern, responsive and visually impressive design
  • optimize user flow through website(s) for seamless content discovery and goal completion
  • Information architecture & UX
  • Content Strategy
  • Web design
  • WordPress & front-end web development
  • Accessibility compliance & consulting

Project team

Data-driven portal

Inclusive America is a nonprofit on a mission to make the government of the United States as diverse as the people it represents. The organization tracks and analyzes demographic information of all appointed political positions, develops rosters of qualified diverse candidates for every relevant position, and advocates for policies that increase diversity, equity and inclusion in the public sector.

Our second collaboration with Inclusive America saw us create a portal for sharing and exploring data on the diversity of the United States government. Along with creating thoughtful ways to display and filter sharable data we also expanded on the Inclusive America visual brand by including traditional Americana graphic elements. Finally, we updated the visual brand colour palette to comply with WCAG 2.1 level AA.