Poetry in America – Endoh Collaborative

Site launch
Poetry in America

Transforming a blog into an engaging experience that creates human connections through poetry

Poetry in America is a multi-platform digital initiative on a mission to make poetry accessible outside of the classroom. The organization offers free online courses in partnership with HarvardX, the Harvard Graduate School of Education, and Harvard’s Division of Continuing Education. Their public television series, Poetry in America, is being produced in partnership with WGBH in Boston and Emmy-winning documentary filmmaker David Grubin. Visit website

Goals

Poetry in America needed to update their web presence to fit the high profile of their initiatives and adapt to their future endeavors.

website that is able to grow and evolve with the organization
developing a robust & flexible storytelling tool, placing focus on content
design consistent with the client’s branding while using a premium WordPress theme
easy-to-use WordPress back-end for content updates

What we did

Digital strategy
Information architecture
User Interface Design
Front-end web development
Wordpress web development

Project team

Sasha Endoh,
Threespot

We’re excited to announce the launch of new Poetry in America website, created in collaboration with Threespot.

Read the case study

Sasha’s initiative and platform knowledge — whether we were selecting core theme or explaining module possibilities to the client — made the development process smooth and frictionless. The end result came together quickly and got the client into the admin to craft content much more quickly than expected.

Jamie Perez
Threespot

We acknowledge that Endoh Collaborative is headquartered in Tiohtiá:ke/Montreal, the unceded Indigenous territory of the Kanien’kehá:ka Nation, with collaborators throughout Turtle Island. We are grateful to be able to live and work on these lands.